Work ScheduleStandard (Mon-Fri)Environmental ConditionsOfficeJob DescriptionAs part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer. About the RoleWe are seeking a Marketing Specialist to drive growth for our India Service business through strategic B2B marketing campaigns, customer engagement programs, and data-driven marketing initiatives.DESCRIPTIONHow you will make an impact:You will accelerate revenue growth by developing and executing B2B marketing strategies that engage our business customers, generate qualified leads, and strengthen customer relationships across our installed base.What you will do:Design and execute targeted B2B marketing campaigns across digital, email, and event channels to drive customer acquisition and engagementDevelop account-based marketing strategies and customer segmentation approaches tailored to business buying behaviors and decision-making processesPartner with sales and business development teams to generate qualified leads, improve conversion rates, and support pipeline growthCreate compelling B2B marketing content including white papers, case studies, presentations, email campaigns, and thought leadership materialsAnalyze customer and campaign data to identify B2B marketing opportunities, measure ROI, and optimize marketing performanceBuild customer engagement programs that increase retention, drive repeat business, and maximize lifetime valueLeverage marketing automation and CRM platforms to execute nurture campaigns and track buyer journey touchpointsMonitor marketing KPIs including lead quality, conversion rates, and customer acquisition costs to guide strategic decisionsREQUIREMENTSBachelor's degree in Marketing, Business, Communications, or related discipline; MBA preferred7–8 years of experience in B2B Marketing, Digital Marketing, Marketing Analytics, or Strategic Marketing rolesProven success in B2B campaign development, lead generation, and account-based marketing in technology, life sciences, or industrial sectorsAdvanced proficiency in Microsoft Excel and PowerPoint with strong presentation and storytelling skillsExperience with CRM platforms (Salesforce, Dynamics), marketing automation tools (Marketo, HubSpot, Eloqua), and analytics platforms (Power BI, Google Analytics)Strong understanding of B2B buyer journeys, customer segmentation, demand generation, and marketing performance measurementExcellent communication and stakeholder management skills with ability to partner effectively with sales and business leadersSelf-starter with ability to manage multiple marketing programs and campaigns independentlyTravel may be required 50% of the timeLocation: Mumbai