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Director, US New Product Planning, Early Market Development

Vertex Pharmaceuticals

Director, US New Product Planning, Early Market Development

full-timePosted: Aug 19, 2026Updated: Sep 1, 20265000 - Vertex US - Fan Pier

Job Description

Job DescriptionGeneral Summary:We are seeking a Director, US New Product Planning, Early Market Development to partner closely with the Senior Director Director, US New Product Planning in preparing early pipeline assets for future US success.This role is ideal for a commercially minded, externally oriented leader who is energized by shaping markets well ahead of launch. The successful candidate will focus on early market development and engagement with emerging thought leaders, including both healthcare professional (HCP) stakeholders and patient advocacy / community leaders. This individual will help build the foundational understanding, relationships, and market readiness required to support future launch success in the US.This role also offers a unique opportunity to help build out a new Business Unit for the organization. By shaping the external landscape early, identifying key stakeholders, and informing how the organization engages the market over time, this individual will play an important role in establishing the building blocks of a future US business.Key ResponsibilitiesPartner with the Senior Director, US New Product Planning to support US planning for early pipeline assetsHelp develop and execute early market shaping strategies for assets well in advance of launchIdentify, prioritize, and map key external stakeholders, including:emerging and established HCP thought leaderstreatment center influencersadvocacy leaderspatient community stakeholdersother disease-area opinion leaders relevant to market developmentSupport the design of thoughtful and compliant approaches to external engagement in partnership with medical, patient advocacy, and cross-functional teamsSynthesize external insights to inform:disease area opportunity assessmentpatient journey understandingbarriers to diagnosis and treatmenttreatment ecosystem dynamicsunmet need and market readiness considerationsHelp define early hypotheses around:market development needsstakeholder education opportunitiespatient finding challengesadvocacy landscape dynamicsfuture launch risks and enablersPartner with internal teams to ensure external insights are translated into implications for US asset strategy and launch planningSupport the development of planning materials, strategic recommendations, and leadership updatesContribute to cross-functional planning with medical, advocacy, market access, analytics, and global commercial colleaguesHelp maintain a structured view of stakeholder engagement opportunities, key learnings, and emerging market signals over timeContribute to the external and market-facing foundations of a new Business UnitRequired ExperienceExperience in biotech or pharmaceutical commercial, new product planning, marketing, market development, field strategy, medical-commercial interface, or related rolesExperience supporting pipeline, pre-launch, or early commercial strategyDemonstrated interest or experience in early market development and external stakeholder engagementExperience working cross-functionally in a matrixed environmentStrong understanding of how external insights can inform strategy, planning, and launch preparationExperience in neurology, rare disease, or other complex specialty marketsStrong written and verbal communication skills, including the ability to synthesize insights into clear recommendationsPreferred ExperienceExperience engaging with or supporting strategy involving:HCP thought leadersadvocacy organizationspatient communitiesExperience in US commercial planning or new product planningExperience in specialty or rare disease categories with high unmet need and complex patient journeysExposure to global teams or cross-regional collaborationExperience helping shape stakeholder mapping, insight generation, or early market development plansCritical CapabilitiesStrategic curiosity — asks the right questions and looks around cornersExternal orientation — strong interest in understanding HCP, advocacy, and patient community perspectivesInsight generation — able to synthesize diverse inputs into actionable implicationsCross-functional collaboration — works effectively across commercial, medical, advocacy, and analytics teamsMarket development mindset — understands how markets are shaped well before launchExecution focus — able to turn ideas into concrete workplans and next stepsStrong judgment and professionalism — especially in navigating stakeholder interactions thoughtfully and compliantlyWhy This Role Stands OutThis role offers the chance to work at the front end of pipeline strategy—where markets are still forming, assumptions are still being tested, and external insights can meaningfully influence future success.You will have the opportunity to:help shape how the organization prepares the US market for future launcheswork closely with senior commercial leadershipbuild broad exposure across strategy, external engagement, and cross-functional planningplay an important role in understanding the HCP and advocacy landscape earlycontribute to the build-out of a new Business Unit by helping establish the external relationships, market understanding, and strategic groundwork needed for long-term successgrow into a larger new product planning or launch strategy leadership role over time or follow the launch into the US BUSuccess in This Role Looks LikeThe organization has a sharper understanding of the early US market landscapeKey HCP and advocacy stakeholders are identified and appropriately understood earlyExternal insights are translated into practical recommendations for asset strategy and market developmentCross-functional teams are better informed about future launch risks, opportunities, and engagement prioritiesEarly market shaping efforts are more focused, proactive, and aligned to future US launch needsThe role contributes meaningfully to the early external build-out of a new Business UnitPay Range:$196,000 - $294,000Disclosure Statement:The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other job-related factors permitted by law.At Vertex, our Total Rewards offerings also include inclusive market-leading benefits to meet our employees wherever they are in their career, financial, family and wellbeing journey while providing flexibility and resources to support their growth and aspirations. From medical, dental and vision benefits to generous paid time off (including a week-long company shutdown in the Summer and the Winter), educational assistance programs including student loan repayment, a generous commuting subsidy, matching charitable donations, 401(k) and so much more.Flex Designation:Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as: 1. Hybrid: work remotely up to two days per week; or select2. On-Site: work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. #LI-Hybrid Company InformationVertex is a global biotechnology company that invests in scientific innovation. Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law. Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com

Locations

  • 5000 - Vertex US - Fan Pier

Salary

196,000 - 294,000 USD / yearly

Skills Required

  • biotechintermediate
  • early market developmentintermediate
  • neurologyintermediate
  • US commercial planningintermediate
  • specialtyintermediate

Required Qualifications

  • Experience in biotech or pharmaceutical commercial, new product planning, marketing, market development, field strategy, medical-commercial interface, or related roles (experience)
  • Experience supporting pipeline, pre-launch, or early commercial strategy (experience)
  • Demonstrated interest or experience in early market development and external stakeholder engagement (experience)
  • Experience working cross-functionally in a matrixed environment (experience)
  • Strong understanding of how external insights can inform strategy, planning, and launch preparation (experience)
  • Experience in neurology, rare disease, or other complex specialty markets (experience)
  • Strong written and verbal communication skills, including the ability to synthesize insights into clear recommendations (experience)

Preferred Qualifications

  • Experience engaging with or supporting strategy involving:HCP thought leadersadvocacy organizationspatient communities (experience)
  • Experience in US commercial planning or new product planning (experience)
  • Experience in specialty or rare disease categories with high unmet need and complex patient journeys (experience)
  • Exposure to global teams or cross-regional collaboration (experience)
  • Experience helping shape stakeholder mapping, insight generation, or early market development plans (experience)

Responsibilities

  • Partner with the Senior Director, US New Product Planning to support US planning for early pipeline assets
  • Help develop and execute early market shaping strategies for assets well in advance of launch
  • Identify, prioritize, and map key external stakeholders, including:emerging and established HCP thought leaderstreatment center influencersadvocacy leaderspatient community stakeholdersother disease-area opinion leaders relevant to market development
  • Support the design of thoughtful and compliant approaches to external engagement in partnership with medical, patient advocacy, and cross-functional teams
  • Synthesize external insights to inform:disease area opportunity assessmentpatient journey understandingbarriers to diagnosis and treatmenttreatment ecosystem dynamicsunmet need and market readiness considerations
  • Help define early hypotheses around:market development needsstakeholder education opportunitiespatient finding challengesadvocacy landscape dynamicsfuture launch risks and enablers
  • Partner with internal teams to ensure external insights are translated into implications for US asset strategy and launch planning
  • Support the development of planning materials, strategic recommendations, and leadership updates
  • Contribute to cross-functional planning with medical, advocacy, market access, analytics, and global commercial colleagues
  • Help maintain a structured view of stakeholder engagement opportunities, key learnings, and emerging market signals over time
  • Contribute to the external and market-facing foundations of a new Business Unit
  • help shape how the organization prepares the US market for future launches
  • work closely with senior commercial leadership
  • build broad exposure across strategy, external engagement, and cross-functional planning
  • play an important role in understanding the HCP and advocacy landscape early
  • contribute to the build-out of a new Business Unit by helping establish the external relationships, market understanding, and strategic groundwork needed for long-term success
  • grow into a larger new product planning or launch strategy leadership role over time or follow the launch into the US BU
  • The organization has a sharper understanding of the early US market landscape
  • Key HCP and advocacy stakeholders are identified and appropriately understood early
  • External insights are translated into practical recommendations for asset strategy and market development
  • Cross-functional teams are better informed about future launch risks, opportunities, and engagement priorities
  • Early market shaping efforts are more focused, proactive, and aligned to future US launch needs
  • The role contributes meaningfully to the early external build-out of a new Business Unit

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