About UsVisa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.Job DescriptionThe Customer Acquisition Lead is responsible for driving the growth of new Visa Pay customers through both direct and bank-led acquisition channels. This role focuses on designing and executing scalable acquisition strategies across multiple channels, geographies, customer segments, and partner ecosystems.The position manages frontline acquisition teams and external agencies, ensuring performance against volume, quality, and cost targets. It also plays a key role in establishing and optimizing acquisition playbooks with banking partners, including branches and relationship managers.Close collaboration with marketing and activation teams is essential to align lead generation, onboarding, and post-acquisition engagement. The role also provides market insights to enhance product positioning, messaging, and channel effectiveness.Essential Functions:Develop and execute customer acquisition plans by channel, geography, segment, and partnerManage direct acquisition teams and/or agencies to achieve volume, quality, and CAC targetsDesign and implement bank-led acquisition playbooks with issuer partners, branches, and relationship managersEnsure high onboarding quality, including enrollment completion, KYC compliance, and qualified customer handoffTrack and optimize key metrics such as CAC, conversion rates, channel productivity, and funnel leakageReallocate resources and adjust strategies based on performance insightsCollaborate with marketing on lead generation initiatives and with activation teams on post-onboarding conversionCapture and share market insights to improve value proposition, messaging, and channel design.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.QualificationsBasic Qualifications:Bachelor’s degree with 5+ years of relevant experience OR advanced degree with 2+ years of relevant experienceExperience in customer acquisition, field sales, channel management, or growth rolesProven track record of managing frontline teams or external partners against defined targetsStrong commercial acumen and data-driven decision-making capabilityAbility to develop structured playbooks and train field teams effectivelyStrong stakeholder management experience, particularly with banks and cross-functional teamsExcellent problem-solving and communication skillsPreferred Qualifications:Experience in fintech, digital payments, or mobile money ecosystemsDemonstrated success in scaling acquisition channels in emerging marketsStrong analytical and reporting capabilitiesExperience working in multi-channel acquisition environmentsPhysical Requirements:Ability to travel regularly for field engagement and partner managementCapability to lead in-person training sessions and monitor field performanceProlonged periods working with data, dashboards, and reporting toolsVisa is an EEO EmployerQualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.